Hill Forever Chozen Backstreet Boys Dave Matthews
Band The Creators Everclear Tori Amos Medichi
Method Man, Billy Jo, Art Alexakis , Jennifer
Love Hewitt Alanis Morrisette, Q-Tip, Adam Yauch (Beastie Boys)
Plus 5 QuickTime Movies that will play on a PC!
PRESS RELEASE: Autumn 1998
MTV JOINS PRESIDENT CLINTON AT WHITE HOUSE CONFERENCE ON
SCHOOL SAFETY AND ANNOUNCES COMEPREHENSIVE ANTI-VIOLENCE CAMPAIGN
"FIGHT FOR YOUR RIGHTS: TAKE A STAND AGAINST
VIOLENCE" YEAR-LONG CAMPAIGN AIMS AT PROVIDING SOLUTIONS TO VIOLENCE
Young Adults See Violence As Single Most Important Issue Affecting Their
Washington, D.C./New York, NY, October 15, 1998 - MTV today announced
a comprehensive, year-long campaign aimed at raising awareness and providing
actionable solutions to youth violence. Today, President Clinton, at the
White House Conference on School Safety, announced MTV's partnership with
the US Departments of Justice and Education to help youth take a stand
against violence and acknowledged the importance of MTV's campaign, which
will begin in January 1999.
"Fight For Your Rights: TAKE A STAND Against
Violence" will involve special programming, Public Service Announcements,
grass roots events, and MTV News special reports all designed to give
MTV's audience a voice in the national debate on violence and to provide
them with tangible tactics to take a stand against violence.
Through partnerships with The Department of Justice, The Department of
Education and the National Endowment of the Arts, MTV has developed a
Youth Action Guide which will be distributed throughout the campaign.
The guide 'II outline 5 different actions, aimed at engaging youth in
solutions to violence, as well as providing alternative outlets to violence.
MTV viewers will be able to receive the guide by calling a special 800
number that will be promoted throughout the year on MTV during programming
and on-air promotion devoted specifically to the topic of youth violence.
MTV will partner with cable distributors across the country on an extensive
off-air campaign which will aim to reduce violence through local programs.
In addition, MTV is teaming up with the Recording Industry Association
of America (RIAA) and Nimbus Manufacturing to produce up to one million
enhanced CDs which will include recordings and comments on violence from
some of today's hottest artists and a CD ROM focused on conflict resolution
skills. The CD will be promoted on MTV and made available, free of charge,
to any individual requesting a Youth Action Guide.
Violence is the number one concern o the 12-34 year old audience, according
to a poll conducted by Penn and Schoen exclusively for MTV. In addition,
12-34 year olds are the demographic group that is most affected by violence
-- both as the victims and the aggressors.
Both on air and off, MTV will focus it's campaign on three different types
of violence which most affect its young audience: Violence in the Schools-
Violence in the Streets (hate violence and gang violence) and; Sexual
Violence. Through high profile programming events, coverage in WV News,
and thought-provoking on-air promos, the campaign will aim at providing
ideas and solutions beyond curfews and school uniforms. For example, MTV
will partner with the American Psychological Association to produce a
news program on "Warning Signs" with an 800 number and a guide directed
at helping youth recognize the signs of potential violent behavior. Focusing
on solutions, such as peer mentoring, conflict resolution programs, artistic
responses to violence and youth advocacy groups, the campaign will give
young people the tools to take a stand against violence.
In announcing the campaign, Judy McGrath, President, MTV commented, "MTV
is at its best when it gives our audience a voice to address their concerns.
Clearly, violence affects their lives in a direct way, and it's incredibly
timely and important for MTV to speak directly to these issues, and to
offer some concrete action steps for viewers. If we can help one young
person in trouble, this campaign will be a success."
MTV will work with the following partners to engage youth in solutions
to violence: America's Promise, Creative Partnership for Prevention, Harvard
School of Public Health, National Assembly of State Arts Agencies, National
Center for Conflict Resolution Education, National Institute for Dispute
Resolution, National Institute for Dispute Resolution and Conflict Resolution
Education, The National Mentoring Partnership, National Youth in Action
Campaign, The National Youth Network, PAX and Rock the Vote.
Detailed programming and off-air plans for "Fight For Your Rights: TAKE
A STAND Against Violence" will be announced later this year.
MTV Networks, a unit of Viacom Inc., owns and operates five cable television
programming services -- MTV: Music Television, M2, VH1, Nickelodeon/Nick
at Nite, and Nick at Nite's TV Land -- all of which are trademarks of
MTV Networks. Information about MTV and M2 is available on MTV Online,
on America Online (keyword: NM) and the World Wide Web (http://mtv.com).
you are unable to obtain a copy of this E-CD visit www.TakeAStand.com.